You can be sure that any good affiliate marketer who uses active methods such as PPC will have a keen eye on the affiliate marketing trends for 2010 and will be promoting what he or she thinks is going to be hot this year. But what about those of us who are concentrating on passive income streams? Do we pay enough attention to market trends when selecting our affiliate offers? Lets face it, once completed, our passive income sites can sit for months almost untouched as we progress onto new projects which expand our online presence. But are we missing out on income because our affiliate offers are outdated along with the content we are using to promote them?
How to Find Hot Trends
I would say that there are a couple of areas we might benefit from looking at here. Firstly, what are the longer term trends for the year? What types of products and services are consumers moving towards? What are people talking about that you can blog about? A brief search on Google for the term “consumer trends 2010” showed up market research and other sites predicting the following consumer trends for 2010:
- Continued growth in green and eco friendly products
- Simplicity – quality hand made feel products
- Move towards simple chic rather than bling
- Escapism – computer games etc
- Frugal – cutting costs etc
The above are just a few things I found quickly, but the point is, are your older affiliate sites and blogs in line with these or other current trends? For example, should your site with an affiliate offer of pink PVC handbags be moving towards promoting more natural or recyclable products? It is certainly something that does need careful consideration before making too many changes, because after all we are supposed to be “niche marketing” rather than just following the crowd. If visitors are still beating a path to your site to buy those pink PVC handbags then that’s great, leave well alone, but if sales have died to nothing, could you possibly rectify the situation by re-alligning your affiliate offers to be more attuned to current market trends? Or perhaps you could try some parallel offers to provide a comparison of what converts best?
The second area you might want to consider is short term trends. These can be useful not only in coming up with blogging subject matter, but also in supplying the hottest products to promote. Google Trends is the most obvious starting point for short term trend ideas, and will supply you with a list of the current hot topics and hot Google searches. I also find Micro Niche Finder to be a very useful tool in this area, as it not only provides a similar list of Google derived hot trends, it then allows you to further drill down into them to provide the best key phrases to use in your articles and posts.
Keeping at least a proportion of your affiliate offers in line with current marketing trends has got to make good sense, and it is surely worth the time spent in checking over your previous projects (not to mention the ones you are currently working on!) to see what offers and content might benefit from a bit of a re-think.
So what do you find works for you? Do you try and market to current trends or do you prefer to stick with what you know has worked in the past?