Are Blog Comments Important?

happy blog commenterI’ve read several different discussions recently on whether or not attracting blog comments is important and how important or not your regular commenters are to your blog. One discussion on attracted a good range of views. Some thought that most commenters were really only there for a backlink and since they were unlikely to be the visitors that actually buy anything via affiliate links, they were therefore of limited importance. Others (myself included) felt that commenters are very important as they add to the sense of community and life of a blog.

But what if there were other benefits from your commenters, what if they could actually gain you traffic!

Well that’s not possible is it? A visitor reads a post on your blog, leaves a comment with a link to their site, and they get traffic from your site? That’s the way it works isn’t it?

Well take a look at the screen grab below, and then scroll on down and let me explain what’s going on there.

value of blog commenting

OK, it’s not too easy to read, but the screen grab is the Google first page results for the keyword “affiliate progress”. And there is my site in the first two places (whoopie do, if anyone ever decides to search on “affiliate progress” I’ll be rich!). Position three is also of interest, that is a site that has picked my post up on Digg and re-posted it, so also a potential source of traffic.

Look down at the seventh placed result though, that’s the one I wanted to draw your attention to. That is a post on Forest’s excellent blog, where I left a comment earlier this week.

So Forest’s blog attracted me to leave a comment. Now in Google, for my keyword Forest is potentially going to receive free traffic via Google. Pretty neat yes?

So even if I didn’t highly value the life your comments bring to my blog (which I do), and your advice, encouragement and suggestions (which I do), I should still value your comments because your keywords can gain me traffic!

So go on, leave a comment you’ll be doing us both a favour!

21 thoughts on “Are Blog Comments Important?

  1. It’s really very simple.

    Comments ARE a blog. Period. Done. End of story.

    Don’t like comments? Don’t feel they’re worth anything?

    Build yourself some awesome static HTML websites and enjoy. šŸ˜‰

    An awesome article on this very topic…
    .-= Dennis Edell | Direct Sales MarketingĀ“s last blog ..Updated: Do You USE Aweber? I Want Your Affiliate Link. Part 2 =-.

  2. Oops, thanks for the linkage! :)
    .-= Dennis Edell | Direct Sales MarketingĀ“s last blog ..Updated: Do You USE Aweber? I Want Your Affiliate Link. Part 2 =-.

  3. Des!

    I can always count on you to come up with a new angle and the documentation to support it! Thank you!

    Actually, I am on page with you re comments and commenters. I think it invaluable and a great way to meet colleagues. There is a great community out there and just like the one that you live in physically, conversation adds to the experience.
    .-= ValentinaĀ“s last blog ..Collecting Experiences vs Things =-.

  4. Hi Dennis,
    I agree, blogs without comments are pretty un-engaging, so they might just as well be static HTML sites.

    ps. No problem re the link, it was an interesting discussion over at

  5. Thanks Valentina,
    it was a bit of a concidence that I noticed this in the Google results just after reading other discussions on the subject. It’s an interesting side effect of blog commenting that I’d not considered before.

  6. I always love comments – I feel I have a good group of blogging friends that I possibly would never have interacted with had it not been for comments. Sometimes people email, but generally the only way I know they’re there is to comment (and vice versa with me letting others know I’m around).

    I stopped commenting so much lately though as I simply got overwhelmed with my blog. While I think it’s pointless leaving a comment when you don’t have much to say (even if you like the post), I do think I need to start letting some other bloggers know I’m still there reading šŸ˜‰

    Although I have to say, I do see that people do sometimes comment for the sake of commenting. Not that they’re spam, but they are only leaving a comment for the link and only reading your article so they know what to say in the comment šŸ˜‰ You can’t avoid that though.
    .-= Ruth – Web Career GirlĀ“s last blog ..I Now Love Micro Niche Finder Even More Than I Did Before! =-.

    • Hi Ruth,
      I know what you mean, leaving well thought out comments is time consuming, but in the long run I think it is worth it as it’s part of how you market yourself and your blog.

      Your last point is sometimes a tricky one to judge, but nowadays I spend less time agonising over it. If a comment gives no clue that the writer actually read my post I’m afraid it goes in the spam. I think allowing bad and irrelevant comments is actually slightly insulting to the people who do take the time and trouble to comment properly.

  7. For me, comments are very important! They are not just voice of readers but for me, they are a source of inspiration. Every time someone comments on my post, I feel like the moment when I felt when I got my first comment(and trust me, it was great feeling!)
    Your perspective on the topic is new and I liked it! I mean, who would have thought that reader’s comments can bring traffic like this!
    .-= IshanĀ“s last blog ..The Golden Number: How Long Should A Good Post Be? =-.

    • Hi Ishan,
      that’s a great point you make! Yes, I also still get a buzz when people leave comments. I hope I never lose that, because it’s part of what makes blogging enjoyable for me.

  8. have you thought f adding a retweet button? I barely saw the sexy one and it isn’t working right.
    .-= Dennis Edell | Direct Sales MarketingĀ“s last blog ..Would You Like to Read a TRUE Make Money Online Blog? Part 1 =-.

    • Hi Dennis,
      I’m not actually on Twitter or Facebook as yet (probably the only person on the planet who isn’t!). Not sure why the Sexy Bookmarks tab is not working and I can’t test it myself.

      I am planning my explosive debut into social networking once I go full time online!

  9. Oh you’re not alone luv, lol, I just recently re-joined twitter myself; so far that’s it for me.

    I don’t know if you need a twitter account to add the button for readers.
    .-= Dennis Edell | Direct Sales MarketingĀ“s last blog ..I Need MORE Aweber USER Affiliates! =-.

  10. SBA

    @Dennis who said:
    “I barely saw the sexy one and it isnā€™t working right.”

    Well, the Twitter icon worked for me :

    Are Blog Comments Important? – – (is the sky blue?) less than 5 seconds ago via Shareaholic

    As far as what you can’t see — that’s why it’s called ‘sexy bookmarks!’ LOL

    I also live for reader dialog. Readers can teach you things and I often try to give them personal (blogging) tips. Some may be in it for the link or just learning how to leave meaty comments, but I often find new and interesting articles by blog walking from comments!
    .-= SBAĀ“s last blog ..Tutorial: Creating A Facebook Page For Your Blog =-.

    • Hi SBA,
      thanks for testing that for me! I will hopefully get around to using Twitter myself later on this year.

  11. Hi SBA,

    I know the WHY, lol, just sayin’ it ain’t too practical. šŸ˜‰
    .-= Dennis Edell | Direct Sales MarketingĀ“s last blog ..I Need MORE Aweber USER Affiliates! =-.

  12. does your site have anytype of RSS feed?

  13. A single more way to make it much easier for visitors to comment on your website is to set up (if a WordPress blog) a nested comment plugin such as WordPress Thread Comment. This enables people to reply to the principal comment or a particular a single when commenting. It makes much easier to study and stick to the comment conversations.

    • Hi Allene,
      I’ve recently turned on threaded comments in my WP settings, your right it does get difficult to follow without it.

  14. One easy way to improve your search engine ranking positions is to leave comments on blogs and include a link to your site in your signature.

  15. Mr. Edell is correct. It’s the comments that make one money.

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