A few months back I wrote a post posing the question – Are Blog Comments Important? – it was mainly about the SEO benefits of leaving comments, but thankfully, most commenters also agreed that blog comments are indeed the life-blood of any good blog.
It is also true that during the difficult initial stages of a blog, when you are struggling to build up your traffic, blog commenting provides a useful stream of traffic whilst you build up your content and work to get more search engine based traffic.
But what are the tips and tricks that can help you maximise your investment in time, and get the largest amount of return traffic to your own blog from the comments you leave? Read on to find out!
Leave Good Quality Comments
First things first. You are not going to gain any traffic at all if your comment does not get published. So if you are one of those “great post dude!” type commenters and wonder where all your comments disappear to, now you know – they end up marked as spam and deleted.Why waste your time, and worse still the blog owner’s time?
At least show the blog owner the respect of indicating somewhere in your comment that you have actually read his post. Better still, try and further the discussion in some way. This may convince other visitors that you are interesting enough for them to check out your web link.
Only Comment on Posts That Interest You
Don’t comment simply because you have visited a blog. You are better off only commenting on posts that interest you, even if it is only to leave a few carefully chosen words of thanks or encouragement. As with most things, quality is better than quantity, but this is particularly true when you are trying to get somebody to follow the link back to your site.
Be Polite – Even if You Need to be Critical
You don’t always have to agree with everything a blogger might say in a post (in fact, any blogger worth his salt will welcome a bit of healthy discussion!), but even when you are being critical, always try and remain polite. I suppose there are always exceptions, but nine times out of ten people will avoid cantankerous and rude people, and hence will avoid following your link.
Check Your Traffic Statistics
I leave comments on a wide variety of affiliate marketing, passive income and blogging type blogs, and I don’t usually bother checking their PR or traffic stats before I comment. If I’m interested then I comment, and who knows, today’s PR0 is next years PR3, 4 or 5 blog so I don’t get too hung up about all that stuff.
However, keep a regular check on your stats to see which sites are referring a lot of visitors. Some sites, often ones that you would least imagine, seem to send over a great deal of traffic. Always worth checking out their sites again then, for interesting posts to comment on.
Use RSS to Comment First
For blogs that get a lot of comments (and probably also a lot of traffic) it is common to see a post receive hundreds of comments. A visitor may read the initial post, plus four or five comments before losing interest. Make sure you add your favourite blogs to your RSS reader, then you will be informed of new posts as they are published; giving you a good chance of getting your comment in quickly. Some people prefer to receive RSS update via e-mail, so use whichever method works best for you.
Just remember not to sacrifice the quality of your comment for speed of response. Better to be the tenth commenter with the first great comment than just one more “great post dude”.
To sum up, leaving comments is a great way to build backlinks, which will eventually help to boost your traffic from search engines, but done in the right way, it can also help hugely in boosting your initial traffic figures when you start your blog. Add to this the benefits of relationship building with other bloggers, and the increased amounts of comments on your own blog, and you can easily see that this is time well spent.
What other commenting techniques have worked for your blog? Do let us know by commenting below!